Find Your Journey: Redesigning Jensen’s Homepage for Story and Sales
Challenge:
Transition the Jensen website to an ecommerce platform while reinforcing the brand identity and simplifying the customer journey.
Transition the Jensen website to an ecommerce platform while reinforcing the brand identity and simplifying the customer journey.
Solution:
-Designed homepage graphics and content to highlight key tech features of Jensen products while showing how they fit into everyday adventures. Incorporated elements of the Jensen slogan "Connect Your Journey" in "Find Your Journey" and leveraged vibrant product photography to depict the products as modern and high-tech.
-Partnered with a WordPress developer to rebuild the site using WooCommerce, ensuring scalability for ongoing product additions.
-Designed homepage graphics and content to highlight key tech features of Jensen products while showing how they fit into everyday adventures. Incorporated elements of the Jensen slogan "Connect Your Journey" in "Find Your Journey" and leveraged vibrant product photography to depict the products as modern and high-tech.
-Partnered with a WordPress developer to rebuild the site using WooCommerce, ensuring scalability for ongoing product additions.
Role:
Project & Art Director, Lead Designer, Photographer
Project & Art Director, Lead Designer, Photographer
Dual Website
Challenge:
Transition the Dual website to a platform capable of ecommerce and custom product catalog visibility.
Solution:
Transitioned website from Squarespace to WooCommerce; Combined commerce and controlled-access product visibility, enabling B2C growth while maintaining B2B separation.
Role:
Project & Art Director, Lead Designer, Photographer
Transition the Dual website to a platform capable of ecommerce and custom product catalog visibility.
Solution:
Transitioned website from Squarespace to WooCommerce; Combined commerce and controlled-access product visibility, enabling B2C growth while maintaining B2B separation.
Role:
Project & Art Director, Lead Designer, Photographer
