Hard Skills
Brand Strategy and Development
Cross-functional Team Leadership
Adept at working with marketing, sales, and product teams to align visual content with business goals
Project Management
Experienced in overseeing projects from conception to completion, ensuring timely on-budget delivery and quality
Graphic Design, Photography & Video
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, Premiere Pro, After Effects)
Art Direction
UI/UX Design
Typography and Color Theory
Trademark Management
Typography and Color Theory
Trademark Management
Web Design and Analytics
Wordpress, Figma, Google Web Tools (GA, Search Console, Looker Studio, Google Ads)
Email Marketing
Mailchimp, Constant Contact
CRM Development
Zendesk Support, Microsoft Access
Zendesk Support, Microsoft Access
Social Media Growth
Facebook, Instagram, LinkedIn, TikTok
Microsoft Office Suite
Outlook, Word, Excel, PowerPoint, Teams, Planner, Access
Windows & Mac OS
Soft Skills
Creative problem solving
Strategic thinking
Team leadership & development
Self-directed learning
Cross-functional collaboration
Education
Full Sail University
MFA: Media Design
University of Miami
BS: Communication
Majors: Motion Pictures, Religious Studies, and French Language & Literature
Experience
Namsung America Inc.
Heathrow, FL | Brands: Dual, Jensen, Namsung Integrated Systems, & Utilimedic)
Heathrow, FL | Brands: Dual, Jensen, Namsung Integrated Systems, & Utilimedic)
Director of Marketing Services | March 2021 - Present
Direct all marketing initiatives relating to the company brands. This includes websites, packaging and product content, video & photo production, social media content, paid digital advertising, email marketing etc.
Review marketing data and present initiatives and progress reports to C-Suite
Collaborated with the Customer Service department to transition them to a ticketed CRM platform (Zendesk). Developed the database and workflow, and trained the team on best practices to improve the customer experience.
Hired and added to the department a Web Developer, Video Content Creator, and a Marketing & Sales Coordinator to improve SEO and site efficiency, increase our content output, and streamline integration with the Sales team.
Marketing Services Manager | October 2016 – March 2021
Oversaw the execution of the company's marketing strategies, and implementation of comprehensive multi-channel content-delivery.
Work with sales and product development teams to find effective channels and mechanisms to promote products, drive sales, and increase brand awareness.
Hired and managed a Marketing Coordinator to assist me with design production, and a Social Media Marketing Coordinator to grow company social media presence
Senior Marketing Coordinator | January 2015 – October 2016
In addition to my previous responsibilities as Marketing Coordinator I took on a larger roll overseeing and developing all media production and maintaining the departmental budget.
Started reporting to company President
Marketing Coordinator | October 2011 – January 2015
Worked as one-person Art Department, serving as a liaison between the Product Development and Marketing teams in the US and Korea.
Responsible for developing and coordinating the creation of marketing and sales tools, e.g. product packaging, product photography, videos, manuals, labels, catalogs, sell sheets, presentations, and other tools and materials.
Freelance | Oct 2010 - Present
Graphic Designer and Photographer
Clients include: TruSun Media, TedX Orlando, XanderBlue Salon, Whiskey Tango Charters, Blackguard Stock Media Group
Topline Screen Printing and Embroidery | Mar 2011 to Jun 2011
Production Artist
Design and maintain catalogs and ebooks; retouch and modify product photos; design ads for web, email, and print; develop and implement server wide metatagging and file organization; work with registered and trademarked characters; work within and maintain multiple brand standards.
Academie de Nantes | Lycée Pierre Mendès-France, La Roche Sur Yon| 2008 to 2009
Assistante de langue
Develop lesson plans to teach English language and culture to French high school students. Work with students to research, develop, write, and shoot films about the world AIDS crisis.
University of Miami |Coral Gables, Florida |2006 to 2008
Student Tutor
Worked with the Academic Resource Center to tutor graduate and undergraduate students in the History of Motion Pictures, Introduction to Religious Studies, Computer Information Systems, French, and English as a Second Language.