Packaging Experience

Effective packaging communicates value, builds trust, and tells a visual story in seconds. I’ve developed packaging for hundreds of products sold in over 20,000 retail locations across the U.S. and abroad, creating designs that attract, educate, and reinforce brand identity.

Jensen Top Control Mount Packaging

Challenge:
Create packaging for Jensen’s new premium product line that feels high-end while staying true to the brand. The design needed to emphasize key features such as button layout, volume knob, GUI, and color options.

Solution:
Refined the existing Jensen packaging with a darker palette and vibrant gradient backdrop to elevate the product. Introduced bold vertical color blocks and lifestyle photography with concise headlines to highlight standout features and enhance shelf appeal.

Role:
Art director, photography, co-designer

Dual Lifestyle Focused Packaging

Challenge:
Redesign Dual’s packaging to highlight real-life product use and clearly communicate features in unaided retail environments like Walmart.

Solution:
Used large lifestyle imagery, clean white backgrounds, and bold color blocking to balance clarity and impact. Simplified feature icons, added clear explanations on back panels, and reorganized side specs for quick understanding.

Role:
Art Director & Co-Designer

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